
Turning data into decisions that actually drive growth
I don’t just read numbers.
I analyze what worked, what didn’t, why it happened, and how human behavior and psychology can be used to improve outcomes.

My approach
Most people stop at dashboards.
I don’t.
Data only becomes useful when you understand what worked, what didn’t, and why it happened. Numbers show outcomes — behavior and psychology explain causes.
My work focuses on interpreting patterns, understanding human decision-making, and turning insight into strategy that compounds over time.
What I do
Business Analysis
I help make sense of complex data so leaders can take clear, confident business decisions.
Marketing Analysis
I analyze performance to understand what’s driving results, what isn’t, and how to improve efficiency.
Growth Analysis
I design and evaluate growth strategies using experiments, behavior patterns, and psychological triggers.
If the problem is complex, let’s talk.
I work with founders, operators, and teams who want clarity — not noise.
If you’re trying to understand what’s actually working and what to do next, start here.